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The Strategy Behind Amazon’s Aggressive Serverless Push

Amazon seems to believe in the principle of disrupting its own business before someone else does. After launching various services such as Trusted Advisor that help customers save millions of dollars, it is in the process of pushing a new paradigm that has the potential to become an alternative it to its cash cow – Amazon EC2.

For any cloud provider, compute, and storage, are the essential drivers of the revenue. Virtual machines are responsible for delivering the compute service in the cloud. When enterprises move complex workloads to the cloud, they will start spinning up beefy virtual machines which directly contribute to the bottom line. That’s one of the reasons why Amazon, Microsoft, and Google keep introducing powerful VM types.

With the rise of Docker, the focus has shifted to container images as the fundamental unit of deployment. Though containers run inside a VM, they are becoming the preferred mechanism to expose compute to outside world. Containers as a Service (CaaS) delivers an aggregate pool of resources by abstracting the underlying VMs. Today, many cloud providers offer VMs and container environments as the compute service to customers.

Amazon’s approach to computing is moving in a different direction. While continuing its investments in VMs and containers, the company is aggressively pushing the agenda of serverless computing. AWS Lambda, which was announced a couple of years ago at the re:Invent event is the serverless computing layer from Amazon. Since its launch, the service has matured with the addition of languages, capabilities, tooling, and the integration with other AWS services.

Read the entire article at Forbes

Janakiram MSV is an analyst, advisor, and architect. Follow him on Twitter,  Facebook and LinkedIn.

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Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.