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Google Assistant is Getting Ready to Compete with Amazon Alexa and Microsoft Cortana

The market for personal assistants with conversational user experience is heating up. While Amazon has already launched the next generation Echo in the form of Echo Dot and Echo Tap, Google is busy turning its Assistant more intelligent and smarter than the competition.

Starting December, developers will be able to create custom actions for Google Assistant. This will offer a similar experience of developing Alexa Skills for Echo. Google’s strategy of enabling developers to target its Assistant platform will instantly open up multiple channels to developers. They will be able to reach millions of consumers using a variety of devices with embedded Assistant technology.

Though Microsoft has a compelling personal assistant technology in the form of Cortana, the APIs are not broadly available. Developers targeting Windows platform can consume the APIs limiting the platform reach.

When it comes to winning the niche personal assistant segment, Google has a multi-pronged approach. It is lining up all its assets to ensure that its technology is superior to the competition.

Let’s a take a look at the strategy.

Read the entire article at Forbes

Janakiram MSV is an analyst, advisor, and architect. Follow him on Twitter,  Facebook and LinkedIn.

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Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.