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Amazon Enters Microsoft’s Turf of .NET PaaS

Until now, SQL Azure has been the only database choice for Microsoft customers

The PaaS competition heats up with Amazon adding ASP.NET support to its AWS Elastic Beanstalk environment and MS SQL Server to the Amazon RDS offerings. This is a significant announcement from Amazon as it draws the battle lines with Microsoft which is aggressively positioning Windows Azure as the .NET Cloud offering to the developer community.

Amazon Relational Database Service (RDS) was launched in 2009 with the initial support for MySQL. Amazon has been regularly investing in RDS by bringing the high availability features like Multi-AZ deployment and performance enhancements like Read-Replicas. Last year, Oracle got added to the supported databases of RDS and recently the Multi-AZ feature was added to it. Right from the day of the announcement, it was clear that AWS was moving towards supporting the popular databases on RDS.

Until now, SQL Azure has been the only database choice for Microsoft customers looking for a managed DB on the Cloud. With MS SQL Server support on RDS, Amazon will go after the Microsoft customer base luring them to move to its Cloud.

The smart move from Amazon comes in the form of the free tier that includes the one-year free access to the MS SQL Server Express edition. SQL Azure’s free trial is limited to only 90 days after which customers will start getting billed.

But SQL Azure is ahead of the game through its capabilities like Data Sync, Reporting and Federation. Microsoft has invested in hybrid capabilities to enable easy integration of on-premise MS SQL deployments with SQL Azure. Microsoft’s hybrid strategy is far more powerful and easier than AWS whose hybrid strategy primarily revolves around the complex VPC architecture.

While competing with each other in the Public Cloud domain, Microsoft and Amazon collaborated in enabling the customers to extend their existing MS SQL licenses to RDS. Microsoft’s License Mobility program allows customers who already own SQL Server licenses to run SQL Server deployments on Amazon RDS. This benefit is available to Microsoft Volume Licensing (VL) customers with SQL Server licenses covered by active Microsoft Software Assurance (SA) contracts.

Read the complete article at CloudStory.in

More Stories By Janakiram MSV

Janakiram MSV heads the Cloud Infrastructure Services at Aditi Technologies. He was the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. In his current role, he leads a highly talented engineering team that focuses on migrating and managing applications deployed on Amazon Web Services and Microsoft Windows Azure Infrastructure Services.
Janakiram is an industry analyst with deep understanding of Cloud services. Through his speaking, writing and analysis, he helps businesses take advantage of the emerging technologies. He leverages his experience of engaging with the industry in developing informative and practical research, analysis and authoritative content to inform, influence and guide decision makers. He analyzes market trends, new products / features, announcements, industry happenings and the impact of executive transitions.
Janakiram is one of the first few Microsoft Certified Professionals on Windows Azure in India. Demystifying The Cloud, an eBook authored by Janakiram is downloaded more than 100,000 times within the first few months. He is the Chief Editor of a popular portal on Cloud called www.CloudStory.in that covers the latest trends in Cloud Computing. Janakiram is an analyst with the GigaOM Pro analyst network where he analyzes the Cloud Services landscape. He is a guest faculty at the International Institute of Information Technology, Hyderabad (IIIT-H) where he teaches Big Data and Cloud Computing to students enrolled for the Masters course. As a passionate speaker, he has chaired the Cloud Computing track at premier events in India.
He has been the keynote speaker at many premier conferences, and his seminars are attended by thousands of architects, developers and IT professionals. His sessions are rated among the best in every conference he participates.
Janakiram has worked at the world-class product companies including Microsoft Corporation, Amazon Web Services and Alcatel-Lucent. Joining as the first employee of Amazon Web Services in India, he was the AWS Technology Evangelist. Prior to that, Janakiram spent 10 years at Microsoft Corporation where he was involved in selling, marketing and evangelizing the Microsoft Application Platform and Tools.

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