One of the key tenets of the Cloud is self-service. Anyone from an individual
entrepreneur to an enterprise CIO with a valid credit card can subscribe to
the Cloud. This has been the biggest driver of Cloud adoption especially
among the startups and SMEs. While this is definitely an advantage for the
Cloud providers and Cloud consumers, there is one entity in the ecosystem
that is intimidated by this paradigm. And, that is the reseller community
which is also known as the channel or the Value Added Reseller (VAR). Before
we analyze whether Cloud is a threat or an opportunity for them, let’s see
their role in the current context.
Having worked for the world’s largest software product company, I witnessed
the significance of a software reseller first hand. Any software company
dealing with shrink-wrapped products classifies their customers into large
enterprises, med... (more)
As a part of my job, I work with large enterprise customers trying to help
them realize the potential of Cloud Computing. As much I believe in the
benefits of Cloud, I also have a realistic discussion around the
anti-patterns for Cloud and why certain applications may not be the great
candidates to be moved to the Cloud. It makes it easy to have certain
patterns in mind when discussing what kind of a line of business application
can move to the Cloud for realizing the best return on investment.
In this article, I want to discuss the possible scenarios for getting the
maximum val... (more)
The PaaS competition heats up with Amazon adding ASP.NET support to its AWS
Elastic Beanstalk environment and MS SQL Server to the Amazon RDS offerings.
This is a significant announcement from Amazon as it draws the battle lines
with Microsoft which is aggressively positioning Windows Azure as the .NET
Cloud offering to the developer community.
Amazon Relational Database Service (RDS) was launched in 2009 with the
initial support for MySQL. Amazon has been regularly investing in RDS by
bringing the high availability features like Multi-AZ deployment and
performance enhancements... (more)
As the organizations involved in traditional sales of shrink-wrapped software
enter the Cloud business, they face a challenge dealing with the new
paradigm. While the best practices of selling do not change much, they need
to get comfortable pitching, positioning and selling the new ‘anything as a
service’ model. Based on my experience, I am going to touch upon some of
the pitfalls that can be avoided in closing a sale. These are not only
important for the sales teams of Cloud service providers but anyone who is a
part of the Cloud ecosystem.
1. Lack of grip on the pricing model... (more)
Amazon continues to add more features to make AWS more appealing to
enterprises and developers. Also, Rackspace has announced the launch of
Rackspace Cloud Backup and introduced new features on Rackspace Open Cloud
Here’s a quick summary of cloud happenings over the last week.
IaaS leader Amazon has added some advanced features to Amazon VPC coupled
with the simplicity of Amazon EC2. Users are now allowed to use features like
assigning multiple IP addresses to an instance, changing security group
membership on the fly and adding egress filters to your security groups. Ne... (more)